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Nevada’s economy is constrained by outdated beliefs that undervalue women’s contributions; especially in rural communities and core industries. This initiative treats narrative as economic infrastructure, combining a statewide public information effort with industry-specific shifts in beliefs across mining, manufacturing, and agriculture. By elevating how women’s value and leadership are understood and reinforced through Nevada Women’s Fund's Women of Achievement platforms, the project strengthens workforce resilience and helps Nevada move beyond outdated national and global narratives of underperformance.
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Why This Approach
Nevada receives well below the national average in foundation giving per capita, limiting investment in large-scale narrative or systems interventions. As a result, most efforts operate in silos.
This solution works upstream, treating narrative as economic infrastructure and embedding belief change within industry and employer systems. Rather than duplicating programs, it strengthens existing workforce investments.
The Project
Focus on shifting perceptions of women’s roles and value in:
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Mining (NV Mining Association)
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Manufacturing (Manufacture Nevada)
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Agriculture (Future Farmers of America)
Built around three reinforcing elements:
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A statewide narrative and public information campaign
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Partner with Estipona Group
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GOED, NV Commission for Women, EDAWN, Truckee Meadows Tomorrow, Guinn Center
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Industry-partnered narrative and systems work
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Work with and within industries to change the narrative of women’s value in the workplace.
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Scaling NWF’s proven programs/initiatives
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Salute to Women of Achievement
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Collaborative work forced development scholarship program.
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